Under narrative direction of Hannah Mayall and Hannah Woodall, the idea of W+K's 2018 window was to build a Christmas sweet shop to "tantalise your tastebuds and bring out everyones inner child."
A small team of six, I was part of the two part branding team (with Laura Maria Rojas).
OUR BRAND ELEMENTS
We created a strong logo to be used on the store front and packaging. We collated styles of type and decided on the colour scheme to be used across the design.
- Process/Drafts -
More visual type to stand out from the everyday sweet shop and passer bys.
Palette hinting at Christmas but with a modern twist, contrasting with the traditional Victoriana logo.
Simplified logotype in similar style to a traditional shop signage.
We wanted to draw people in walking ahead, it would be closer to the pavement since the window was set back.
Drafting of the window frame - where and what colours make it feel like a shop.