Under narrative direction of Hannah Mayall and Hannah Woodall, the idea of W+K's 2018 window was to build a Christmas sweet shop to "tantalise your tastebuds and bring out everyones inner child."
A small team of six, I was part of the two part branding team (with Laura Maria Rojas).
FINAL OUTCOME
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/32cb0287-753b-439e-8407-a0947704c8db_rw_1920.jpg?h=80465d2cfd7c65d5ee60ef2337e60cba)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/028ce957-8bcd-45a1-ac40-dcbf4941a4b4_rw_1920.jpg?h=4a78a1f22d48e6425efa8b271a85a517)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/b4ace8a4-a218-452b-bfd9-29d3d125daa1_rw_1920.jpg?h=49b6285393ffc6351faa660ecd5b4a6f)
OUR BRAND ELEMENTS
We created a strong logo to be used on the store front and packaging. We collated styles of type and decided on the colour scheme to be used across the design.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/744f2435-d406-475a-8846-5f50a24f13ca_rw_1920.jpg?h=9939f220dda14d00ae4d6d781fc4e2a0)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/32ee023b-3390-46d8-90d4-6eeb444a874d_rw_3840.jpg?h=ec228835cfcfb240ec7ccc720e5351e2)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/e88c470c-a358-4f92-b7d8-51da49b0dda1_rw_3840.jpg?h=2d5679cfd56ff1750291e795ff4eed76)