Under narrative direction of Hannah Mayall and Hannah Woodall, the idea of W+K's 2018 window was to build a Christmas sweet shop to "tantalise your tastebuds and bring out everyones inner child."
A small team of six, I was part of the two part branding team (with Laura Maria Rojas).​​​​​​​
FINAL OUTCOME
OUR BRAND ELEMENTS
We created a strong logo to be used on the store front and packaging. We collated styles of type and decided on the colour scheme to be used across the design. 
- Process/Drafts -
TYPE
More visual type to stand out from the everyday sweet shop and passer bys.
COLOUR
Palette hinting at Christmas but with a modern twist, contrasting with the traditional Victoriana logo.
Simplified logotype in similar style to a traditional shop signage.
CHALKBOARD
We wanted to draw people in walking ahead, it would be closer to the pavement since the window was set back.
WINDOW FRAME
Drafting of the window frame - where and what colours make it feel like a shop.
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