2020’s answer to fast paced and demanding business trip lifestyles.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/d9cd00fd-5df4-452c-a143-87df5b554d21_rw_3840.jpg?h=ffadbe81ea695bd77091988bb835573e)
To introduce the hotel, is the map. It acts as a directory for the main areas when visiting as a guest overnight or on a day trip. This also becomes a small piece of The Seven to take home and reveals more about the brand’s story.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/aaacb8f0-0a79-412e-b8df-e92cdc4a18ec_rw_3840.jpg?h=2132d1cb8104631f65e27cab8117c663)
The branding is minimal with a single typeface and vibrant, abstract shapes inspired by the produce and flower market in Covent Garden.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/dda3c7b0-e502-4954-b47d-afc43b29669c_rw_3840.jpg?h=0bda21a618c3d55d7eda8171e1457528)
To navigate through the hotel most efficiently is The Seven app. From check-in to check-out, the app supports an uninterrupted experience.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/59bc3050-83f1-44e7-b130-a093c6c5cb1f_rw_3840.jpg?h=76881b3ad49bdefd65e10711adda89f1)
The coffee shop menu includes a variety of classic items but with an energetic twist. Ingredients are described as fresh and local, connecting to the location’s past market.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/86209e34-948e-40d8-bcca-ef4eab3aa72a_rw_3840.jpg?h=454fcdaf4fbc9e2135544d3ae380632f)