2020’s answer to fast paced and demanding business trip lifestyles.
To introduce the hotel, is the map. It acts as a directory for the main areas when visiting as a guest overnight or on a day trip. This also becomes a small piece of The Seven to take home and reveals more about the brand’s story.
The branding is minimal with a single typeface and vibrant, abstract shapes inspired by the produce and flower market in Covent Garden.
Printed on G.F Smith ‘Mist’, the hard working past contrasts with this luxurious stock and high tech interior pieces.
To navigate through the hotel most efficiently is The Seven app. From check-in to check-out, the app supports an uninterrupted experience.
The coffee shop menu includes a variety of classic items but with an energetic twist. Ingredients are described as fresh and local, connecting to the location’s past market.