SPORTOPIA
Welcome to SPORTOPIA, where Selfridges becomes a creative playground imagined through the energy and community of this summer’s major sporting events. From big league brand collaborations that create immersive sports destinations in store – this is Selfridges' invitation to support, socialise, connect and play.
The use of materials like satin fabrics, and details like gold trim and bold colours, were essential in creating a sense of energy and celebration. Bringing in these elements, alongside strong type and symbols, highlighted the store's unique take on sport.
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