SELFRIDGES CELEBRATES
Lovers, Mothers, Fathers, Family and Friends.
Make life a little brighter with a Selfridges celebration.
Each year Selfridges commissions an illustrator to produce artwork for our headline celebrations. An expression of creativity at its finest, nothing deep, just visual pleasures for the eyes and the mind. 2024 was the year of Bráulio Amado's work.
When it comes to Calendar events, we wanted to take an abstract and inclusive approach. Staying clear of anything too traditional that could possibly put anyone in a box. The design should be fun, subversive and celebratory.
Working closely with Brálio, we had a tooklit designed for each calendar event for applications across all stores.
- WIP -
Early stages, briefing Bráulio Amado. Pulling references from his portfolio.
