Based on Islam and islamophobia. I created a campaign that would change current thoughts on the theme.
I wanted to target a younger audience for my project, as they are more open to new ideas and is less exposed to stereotypes.
I chose to create a modern Muslim doll that would be an aspirational model for young girls, Muslim or not.
The physical item would target young girls by standing out from the aisles in stores by being different to others thats are displayed.
The digital interaction would reach parents through social media by making the unique idea, of cultural difference, desirable for their child to add to a collection.
- Sketchbook Pages -