The brief was to create a ‘survival kit’ for a Magaluf remedy, ‘mates’ holiday abroad.
I wanted to focus on the kit on being a grooming kit and essentials for a night out as I had not seen any marketed towards men in in this way.
Mister came from the idea of this being the kit for the trip introducing the change from a boy to a man, like when a change occurs from the title Master to Mister.
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