The show is about to begin… Selfridges takes cue from the world of theatre to put on a truly showstopping Christmas. Inspired by the spectacle of performance and the glamour of the stage, Selfridges is loaded with festive drama and delight.
Borrowing from the wealth of classical theatre tropes, this year brings Christmas scenes to life in an artistic and mesmerising way. From backstage to front of house, the stores embrace the special details only the West End brings.
Our graphics nod to must watch theatre posters, filled edge to edge with the towering serif font. The colour palette leads with traditional but brings in flare of newness with the fuschia.
