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This is my response to a YCN brief to create a campaign to drive the sales of the Student Art Pass amongst university students.
Our ‘pass pack’ would be a DIY card within groups of popular themes.
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![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/e89689a0-ce07-4124-a43e-472849c94db5_rw_1920.jpg?h=5cb13ba6ef1029ee3e25f4a045497f2a)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/d5b3cb58-807f-4c03-a37e-5f6bb5159879_rw_3840.jpg?h=0a6f5451f7777524d088bba5f8122d3c)
We wanted to target students initially via social media through verticals and their influencers. They would be send a pass in PR to promote on the their Instagram story showing the personalised outcome.
Developing the stickers into an experience within universities, on a bigger scale, the stickers could be placed by students on the usual Art Fund posters - disrupting traditional thoughts on art.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/45663f45-0f54-4eb8-9092-f4aee3423779_rw_1920.png?h=c5a854a0bffe6ada423e5b6bf0059800)