This is my response to a YCN brief to create a campaign to drive the sales of the Student Art Pass amongst university students.
Our ‘pass pack’ would be a DIY card within groups of popular themes.
We wanted to target students initially via social media through verticals and their influencers. They would be send a pass in PR to promote on the their Instagram story showing the personalised outcome.
Developing the stickers into an experience within universities, on a bigger scale, the stickers could be placed by students on the usual Art Fund posters - disrupting traditional thoughts on art.
