Big Sis Energy is a programme within to the Nike membership which brings together teenage girls through sports and sports-related activities in their local neighbourhoods.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/e1aa95c5-c0e8-447d-bc79-adbf51855d13_rw_3840.jpg?h=36321fdd5fd733a02e1e0f768128aca2)
The name plays on BDE, but BSE being an environment where you are being taught by your older sister - non-patronising like a teacher and encouraging all the way.
This example illustration gives the brand a unique style against Nike and other brands.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/66f5e1e3-e614-45de-b19c-319f8410a838_rw_3840.png?h=ec5fe3b16844ce062884bb07a6345816)
It is essential that Big Sis Energy is integrated well with the existing events system but is a surprising twist with it's bright colours and fun design.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/2d70903d-40d8-4e81-9a70-a5a2e06527f8_rw_3840.jpg?h=4e98893c6fe51c0d142b9a0c1ef389d8)
Since the programme is adapted to each area, the brand needed to pop up in any space. The A-board and grid wall panel allow information to be changed easily and accordingly.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/6da6e01d-0c9e-4f03-83c7-93220fca4ddf_rw_1920.png?h=6b39320b3c7c272f862e59d6bef386b0)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/9513c5ec-1644-49e0-a134-bc52ea5632bb_rw_3840.jpg?h=ebcc74934970f2650612c161e5a2b9a2)
The illustrations carry through as a way to encourage participation, used physically and digitally as collectable sticker achievements.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/f276de1c-5694-40ab-ae60-2aebc72fd79d_rw_3840.jpg?h=6b903b3c05939a54a71542c5537281d3)
To give details about the Big Sis Energy in an easily digestible and fun way, the leaflet information was designed like a pop quiz - inspired by teen magazines - to determine the suitability.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/b09de6ac-52ca-4ba3-a329-48c03c1d5467_rw_3840.jpg?h=c63855f5bc14747f776b98ee0441f46b)
The posters, placed on public transport in London, quickly explain that the brand's focus being more on the community moreover the initial sport connection to Nike.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6790724f34062159f8f4b00aa0897ab4/67524fbb-0dc6-4a2d-9f14-725e28af492c_rw_1920.png?h=25ab7c90343bfb23bc9c6c1702ab1404)