Big Sis Energy is a programme within to the Nike membership which brings together teenage girls through sports and sports-related activities in their local neighbourhoods.
The name plays on BDE, but BSE being an environment where you are being taught by your older sister - non-patronising like a teacher and encouraging all the way.
This example illustration gives the brand a unique style against Nike and other brands.
It is essential that Big Sis Energy is integrated well with the existing events system but is a surprising twist with it's bright colours and fun design.
Since the programme is adapted to each area, the brand needed to pop up in any space. The A-board and grid wall panel allow information to be changed easily and accordingly.
The illustrations carry through as a way to encourage participation, used physically and digitally as collectable sticker achievements.
To give details about the Big Sis Energy in an easily digestible and fun way, the leaflet information was designed like a pop quiz - inspired by teen magazines - to determine the suitability.
The posters, placed on public transport in London, quickly explain that the brand's focus being more on the community moreover the initial sport connection to Nike.
