A NikePlus Membership programme for 14-19 year old girls in London.
Big Sis Energy is a concept programme within the Nike membership which brings together teenage girls through sports and sports-related activities in their local neighbourhoods.
The name plays on BDE, but BSE being an environment where you are being taught by your older sister - non-patronising like a teacher and encouraging all the way.
This example illustration gives the brand a unique style against Nike and other sports brands. It is essential for Big Sis Energy to be integrated well with the existing events system but it's bright colours and fun design make it stand out.
Since the programme is adapted to each area, the brand uses devices to allow it to pop up in any space. An A-board and grid wall panel allow information to be changed easily and accordingly. With that, takeawy collateral to encourage achievments as returning customers.
